22 August 2018

How Promotional Keep Cups with Your Logo can Help in Your Business Campaign

by Dave

Who doesn’t love waking up in the morning to a fresh cup of coffee. Whether you’re having one every day, or a couple of times a week, the amount of coffee drunk by busy workers is astronomical. Think about the implications for your business, if every time they looked down at their cup, they saw your brand. Promotional keep cups with your logo can be the key to a successful marketing campaign. If you want to try this for your business, here is how it can help:

  1. Plenty of space for advertising
    Keep cups are great, because no matter what style you choose, there is always plenty of room for advertising. Even glass options have a silicon or bamboo grip, which can be personalised – or you can engrave directly onto the cup. Choose a colour scheme that suits your brand, and add your logo or business name – even those who aren’t actually using your cup are sure to notice your brand.
  2. Clients love free things
    Wherever you’re handing these out, your customers are sure to appreciate it. Given how much we love a hot beverage (even if you don’t like coffee, there’s tea and hot chocolate on offer) your mugs will be a blessing. You’ll be remembered as the company who made their morning routine that much easier, and they will call you when they need your services again. Hand them out at tradeshows, pop them in a welcome hamper for new clients, or gift them to customers over Christmas – make sure it coincides with a marketing campaign for extra impact.
  3. They are reusable
    There is no point in investing in an item that will just end up in the bin the second you’ve given it to your client. As we’ve said, we’re a country of coffee lovers, so by providing your customers with reusable cups, you can rest assured they will be using it over and over again. And every time they get it out of the cupboard, they will be reminded of your business! The same goes for the baristas who are making their coffee! If they are seeing your logo in their hands every other day, they will think of you when they need your services!
  4. Perfect for helping the environment
    At Novel Tees, we’re passionate about doing our bit for the environment. We have introduced a number of sustainable ranges to our product lines, including bamboo and recycled materials, and now we want to help you to do the same. With millions of takeaway cups ending up in landfill every minute, we believe keep cups are important! You can have a great advertising campaign whilst helping our environment – and your customers will remember you as the company who cares.

We’ve found that promotional keep cups with your logo on them can be a fantastic way to promote your business and your latest marketing campaign. Your customers will love to use them over and over again, meaning you’re getting heaps of exposure! Check out our full range to see what option is right for you.