21 November 2018

Ideas on How to Make Use of Glass Coffee Cups for Marketing

by Dave

Whether you’re looking for your very first advertising tool or you want something new and exciting to add to your arsenal, you’ve come to the right place. From big businesses to local start-ups, there is no end to the number of companies who can use glass coffee cups for increasing their brand awareness and business success. In this guide, we’ve outlined the best way to design a mug that works for you, as well as our top tips for what do to with it – after all, if no one is using them, how will they work!

How to design a glass cup that works for your brand
A glass cup is sleek and attractive, and a great way to advertise your brand – when designed right. Choose a style that suits your business and your purpose, and print or engrave your logo to the glass or grip. If you’re using a colour scheme, it’s important that you choose a palate that complements your other marketing material, but consider a more subtle tone for your glass coffee cups to ensure they still look sophisticated. 

How to use a glass coffee cup to attract and keep clients
Once you’ve designed the perfect glass for your business, it’s important that you’re using them in the right ways for maximum impact. This is only a small selection of some of our most popular ideas – though hopefully you find the inspiration you need to use them within your own business. 

  • Use them within the workplace
    Personalised coffee cups are a great way to create a more professional appearance within your workplace, both for your customers and visiting clients. Imagine how it will look when you walk your clients into your office and offer them a glass of water from your very own cups – it’s the extra details that make a world of difference. 
  • Give them away to customers
    At Novel Tees, we have a range of glasses that are the perfect choice for an end of year ‘thank you’ for your top clients. Not only does it make an excellent gift, these glasses ensure your brand stays with them even when they aren’t directly interacting with you, ideal for ensuring you’re the first business they contact when they next need your services.  
  • Invest in travel cups
    Personalised glasses aren’t just for use in the office.  In recent years, travel cups have become a popular choice for many, likely due to the rise of environmental consciousness. With personalised glass keep cups, you can advertise your brand and help your clients enjoy a cup of coffee wherever they go! 

As you can see, there isn’t just one way to use glass coffee cups for marketing your business. By designing a mug that accurately and attractively represents your brand, you can then use those glasses in a wide range of ways and appeal to an even wider audience! If you’re wondering where to begin, contact Novel Tees! With over 20 years’ experience, we’re confident our business is the right choice for yours.